Sydney, New South Wales, mining construction · Age 30
Running my own business, quoting and delivering the full range of work, took me to mining and construction sites, where I do a bit of everything. Along the way I picked up lead generation and website building, and I now put that to work for trade businesses, because I know how contractors think and how their work actually gets done.
In the trades
12 yrs
Twelve years of hands-on experience across the trades
Mining and Construction
On mining work the title was plumber, but the practice was broader: construction and plumbing, dropping into buildings, and similar work. A bit of everything.
Construction
12 years in the trades, from running my own company to the mines, gives me a working understanding of how construction jobs are scoped, sequenced and delivered.
Plumbing jobs
I have run plumbing jobs, including ordering all the gear and materials for over a hundred rooms. The biggest camp we've done is 900 rooms.
Owning the business
My own business has been operating for a year. In that time I have been quoting jobs and doing the full range of the work, so I know how to do it all, from the price through to the finished job.
Why this path
I'm Joel Cruickshanks, a plumber who moved into lead generation and website building. The trade years are not a footnote. They are how I talk to contractors, and how I understand the work their businesses actually do.
Plumbing niche
I know the jobsite, the tools, and the way trade businesses actually run.
Estimating angle
I know how jobs are scoped, measured and priced from the tools side, so I understand the problem takeoff and estimating software is built to solve. That is an understanding from trade practice — not a claim to be an estimator.
Builds and sells
After six months of lead generation at Cruickshanks Agency, I now do lead generation and website development on the side — the commercial work, not only the trade one.
What I bring
Six months at Cruickshanks Agency, and ongoing lead generation on the side.
Building websites as part of the work I do now, alongside lead generation.
Deep trade knowledge from apprenticeship through qualified work, mining and construction jobs, and running my own business.
A year running my own business, quoting jobs and doing the full range of the work.
Came from launching and running my own business for a year.
At ease picking up software and digital tools, and putting them to work.
The path, newest first
On the side
Generating leads and building websites. This sits alongside the trade path that got me here, not instead of the knowledge it left me with.
Construction work within the mining industry
Completed and finished construction work in the mining industry, covering the last four years up to now. This is finished work, not a current role.
Cruickshanks Agency
Six months of lead generation work at Cruickshanks Agency.
Ran the business
Launched and ran my own business for one year from age 25, quoting jobs and doing the full range of the work. That year is also where the customer-facing experience comes from.
Over my most recent four years as a plumber I did a bit of everything, with mining and construction at the centre. On mining work, the title was plumber, but the practice was broader: construction and plumbing, dropping into buildings, and similar work.
Started a plumbing apprenticeship at 17 and completed it at 21.
What is already done
01
Plumbing apprenticeship, completed.
02
Launched at 25 and ran it for one year.
03
Ordered all the gear and materials for over a hundred rooms. The biggest camp we've done is 900 rooms.
04
From the tools, into six months of lead generation at Cruickshanks Agency, and now lead generation and website development on the side.
Quick answers
I am a lead-generation and website builder with a trades background. I completed a plumbing apprenticeship from 17 to 21, worked as a qualified tradesman from 21 to 25, and ran my own plumbing company for one year from age 25. I then spent six months generating leads at Cruickshanks Agency, and I now do lead generation and website development on the side.
Yes. My business has been operating for a year, and in that time I have been quoting jobs and doing the full range of the work, so I know how to do it all.
I have run plumbing jobs including ordering all the gear and materials for over a hundred rooms. The biggest camp we've done is 900 rooms.
Sydney, NSW.
Lead generation and website development, on the side. That sits on top of my trade background.
The title was plumber, but the practice was broader. I did construction and plumbing, dropping into buildings, and similar work — a bit of everything, in line with my most recent four years as a plumber.
Email me at joelcruick@gmail.com.
If you want to talk about lead generation, websites, or work that needs someone who already knows the trades, email me.
joelcruick@gmail.com